The new era of food packaging.

The initial functions of packaging are above all the facilitation of transport, the protection of the product and the extension of its lifespan, the communication of mandatory information, food safety, etc. Today, the function of packaging goes beyond these aspects. They constitute a real marketing asset for businesses and communities. It is the very representation of the company’s brand image. Companies want to differentiate their products through packaging that is more aesthetic, more practical and more secure, but above all innovative and unique. The rise of tailor-made packaging is proof of this.

The food packaging industry is constantly evolving. This is a growing market, influenced mainly by consumer attitudes. They are increasingly concerned about their health and sensitive to the environment. They are looking for ease of use and are increasingly mobile, which tends towards an increase in the consumption of ready-to-use foods.

The second factor influencing the food packaging industry is of course changing regulations, which are pushing for the mass adoption of eco-responsible alternatives. Regulations positively encourage innovation and the search for greener solutions. Laws are becoming increasingly strict to ensure food safety and protect consumers.

The increase in population and the evolution of eating habits lead to a constant adaptation of manufacturers who must satisfy this demand for new products. Companies have goals to reduce waste and reduce carbon footprint by opting for recyclable materials.

Manufacturers face real challenges to renew themselves and are forced to face significant competition. What would be the ideal packaging in the eyes of consumers? They must be packaged safely while respecting the environment and having consumer appeal. Personalized packaging is at the forefront. Companies are looking for unique packaging to attract and satisfy consumers.

So what is the ideal packaging? Material and technological innovations we will say, in order to meet the changing needs of businesses and consumers.